Blue Legos Matter
Equal Rights for Blue Bricks
Join our mission to advocate for the equal representation and appreciation of blue Lego bricks in builds and collections around the world. Because every blue brick deserves to be part of something amazing.
Impact Report
Over 1M blue bricks saved
Blue Brick Alliance
Join 250+ organizations
"Blue bricks are used 42% less frequently than red bricks in typical builds."
— 2023 Brick Color Equality Report
Our Mission & Values
We're committed to creating a world where blue Lego bricks receive the respect, representation, and recognition they deserve.
To ensure blue Lego bricks are valued equally in all building projects
Blue Legos Matter advocates for the equal treatment and representation of blue Lego pieces in playsets, displays, and creative builds worldwide. We believe that blue bricks contribute essential aesthetic and structural value that has been historically underappreciated.
- Increase blue brick representation in official Lego sets
- Educate builders about the versatility of blue pieces
- Rescue and redistribute abandoned blue bricks
A world where blue bricks have equal opportunity to be part of amazing creations
We envision a building community where color bias is eliminated and all bricks are judged by their creative potential, not their hue. Blue bricks should never be left at the bottom of the bin or used as mere background elements.
Join 5,000+ supporters
Building a better world for blue bricks
Our Core Values
Brick Inclusivity
We believe that every Lego color deserves equal representation in builds and collections, with special focus on the often overlooked blue pieces.
Creative Advocacy
We use creative approaches to highlight the versatility and beauty of blue bricks, showing their potential in various building contexts.
Educational Outreach
We educate builders of all ages about effective integration of blue bricks, promoting color diversity in Lego creations worldwide.
Our Impact in Numbers
Through our dedicated advocacy and programs, Blue Legos Matter has made significant strides in changing how blue Lego bricks are perceived and utilized.
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Blue Bricks Rescued
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Active Supporters
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Showcase Projects
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% Usage Increase
Increasing Blue Brick Representation
Our research shows that blue Lego bricks have historically been underrepresented in typical builds, accounting for only 8% of visible pieces in popular sets from 2010. Through our advocacy work, we've helped increase that number to over 18% in 2023.
"The blues are what make my builds stand out. They add depth, calm, and sophistication."
— Master Builder, Alex C.
Our Initiatives
Through these key programs, we're working to elevate the status of blue Lego bricks and ensure they receive equal opportunities in the building community.
Blue Brick Rescue
Recovering and restoring forgotten blue Lego pieces to give them new life in creative builds.
Build Blue Challenge
Monthly building competitions showcasing the creative potential of blue Lego bricks.
Blue Education Program
Workshops and materials teaching the artistic and engineering value of blue bricks.
Advocacy Campaign
Raising awareness about blue brick equality through media and partnerships.
Upcoming Events
Join us at these upcoming Blue Legos Matter events
Blue Brick Building Workshop
Chicago, IL
National Blue Lego Conference
Virtual Event
Holiday Blue Brick Drive
Multiple Locations
Meet Our Team
Our dedicated team of blue brick advocates works tirelessly to promote equality and appreciation for blue Lego pieces around the world.
Emma Blueford
Executive Director
Emma founded Blue Legos Matter after noticing the systematic underrepresentation of blue bricks in her childhood collection. With 15+ years in non-profit leadership, she's passionate about brick equality.
Marcus Chen
Creative Director
A master builder with a background in design, Marcus oversees all creative initiatives. His award-winning blue-centric builds have been featured in exhibitions worldwide.
Sophia Navarro
Education Program Lead
With a Ph.D. in Early Childhood Development, Sophia designs curricula that teach children about the importance of color diversity in creative play and construction.
Jordan Reynolds
Blue Brick Rescue Coordinator
Jordan manages our nationwide network of brick collection and redistribution sites. Their logistics expertise ensures no blue brick is left behind or forgotten.
Interested in joining our team? We're always looking for passionate blue brick advocates!
View Open PositionsWhat People Say About Us
Hear from builders, educators, and designers who have embraced the blue brick movement and seen the difference it makes.
"Blue Legos Matter transformed my building experience. I never realized how underrepresented blue bricks were until they opened my eyes. Now my creations have more depth and character."
Alex Johnson
Amateur Builder
"As an educator, the Blue Education Program resources have been invaluable in teaching my students about color balance in design. Blue is now their favorite color to build with!"
Dr. Sarah Williams
Elementary School Teacher
"The Blue Brick Rescue program helped our community center establish a complete Lego club. The quality of the restored blue pieces is outstanding."
Michael Rodriguez
Community Center Director
TRUSTED BY LEADING ORGANIZATIONS
"Blue Legos Matter has started a revolution in how we perceive and utilize colored bricks in design. Their advocacy has fundamentally changed our industry standards for the better."
Emily Rodriguez
Lead Designer, LEGO® Creative Studios
Latest News
Stay updated with the latest developments, research, and stories from Blue Legos Matter.
Blue Lego Bricks Show 42% Increase in Creative Project Usage
Our latest research shows that blue brick incorporation in creative projects has risen significantly over the past year, indicating a positive shift in builder preferences.
Blue Brick Rescue Initiative Collects Over 500,000 Pieces
Our nationwide brick rescue program has successfully collected and redistributed half a million blue pieces to schools, clubs, and underprivileged communities.
Annual 'Build Blue' Competition Announces Winners
This year's competition saw record participation with over 3,000 entries showcasing extraordinary blue brick creations from builders around the world.
Get in Touch
Have questions about our initiatives or want to get involved? Reach out to us and we'll get back to you as soon as possible.
Email Us
info@bluelegosmatter.org
We'll respond within 24 hours
Call Us
(555) 123-4567
Mon-Fri from 9am to 5pm
Visit Us
123 Blue Brick Avenue
Legoland, CA 92056
Join Our Newsletter
Get updates on our latest initiatives and ways to support blue Legos.
Ready to Support Blue Legos?
Join thousands of supporters advocating for blue brick equality. Every contribution helps ensure that blue Legos get the recognition and appreciation they deserve.